Accelerate Your Growth

Program Overview

The OrangeCamp Technology Sales Acceleration Camp is an intensive, execution-focused program designed to help technology companies build, improve, and scale their international B2B sales capabilities, with a strong focus on European markets.

This program helps companies move from “great product” to “repeatable sales” by equipping founders and sales teams with proven frameworks, tools, and real-world practice.

Who Is This Program For?

• Technology startups & scale-ups

• SaaS, AI, Cybersecurity, Cloud, AdTech, IoT companies

• Export-ready SMEs

• Founder-led sales teams

• Technoparks & incubators supporting commercialization

• Universities & TTOs with spin-offs

Program Objectives

By the end of the camp, participants will:

• Build a clear and repeatable B2B sales process

• Understand how European buyers buy technology

• Generate qualified leads and opportunities

• Improve sales conversations, demos, and proposals

• Increase conversion rates and shorten sales cycles

• Be ready to scale sales internationally

Program Structure

Duration: 4–8 weeks
Format: Online or Hybrid (Optional Amsterdam sessions)
Cohort Size: Up to 15 companies

Program Modules

1. Sales Readiness & Ideal Customer Profile (ICP)

• Defining ICP for European markets

• Buyer personas & decision-making units

• Use case-driven value propositions

• Common mistakes tech companies make in EU sales

Outcome: Clear target customer & sales focus.

2. B2B Sales Process & Funnel Design

• European B2B sales cycles explained

• Funnel stages & KPIs

• Qualification frameworks (MEDDICC, BANT, etc.)

• Building predictable pipelines

Outcome: Structured and measurable sales funnel.

3. Lead Generation & Prospecting

• Inbound vs outbound strategies

• LinkedIn Sales Navigator mastery

• Cold outreach that works in Europe

• Account-based marketing (ABM) basics

• CRM setup & automation

Outcome: Consistent and scalable lead generation system.

4. Sales Messaging, Demos & Storytelling

• Translating features into business value

• Demo frameworks for technical products

• Handling objections & technical questions

• Case study & proof-point development

Outcome: High-impact sales messaging and demos.

5. Pricing, Proposals & Negotiation

• Pricing strategies for European markets

• Subscription vs license vs usage-based models

• Proposal structure & best practices

• Negotiation styles in Europe

• Closing techniques

Outcome: Stronger deals and higher close rates.

6. Partner & Channel Sales Strategy

• When and how to use partners & distributors

• Finding the right European partners

• Partner onboarding & enablement

• Revenue sharing models

Outcome: Channel sales readiness.

7. Sales Team & Scaling Strategy

• Founder-led sales vs sales teams

• Hiring international sales talent

• Remote sales team management

• Sales KPIs & dashboards

Outcome: Scalable sales organization plan.

Hands-On Sales Practice

• Live roleplay sessions

• Real sales call simulations

• Pitch & demo feedback

• Peer-to-peer learning

• Sales clinics with EU experts

Program Deliverables

Each participating company receives:

• Technology Sales Playbook

• Sales Funnel & KPI Dashboard

• Lead Generation Toolkit

• Outreach & proposal templates

• European sales scripts

• Individual sales action plan

• OrangeCamp Certificate

Optional Add-Ons

• Amsterdam sales immersion sessions

• EU buyer & partner matchmaking

• Sales deck redesign

• CRM setup & optimization

• On-the-ground representation support

What Makes This Camp Different?

• Designed specifically for technology sales, not generic sales

• Strong focus on European buyer behavior

• Real sales execution, not just theory

• Delivered by practitioners with EU market experience

• Direct access to OrangeCamp’s international network

Value for Technoparks & Organizations

• Improved commercialization success of portfolio companies

• Measurable sales outcomes

• Strong export-readiness metrics

• High satisfaction & repeat demand

• Easy to scale across cohorts

Expected Outcomes

• Increased pipeline quality

• Higher conversion rates

• Shorter sales cycles

• Stronger international sales confidence

• Revenue-focused mindset

Why Choose Us?

• Proven Track Record: Over 10 years of experience helping businesses like yours grow.
• Expert Mentors: Access to a network of seasoned entrepreneurs, investors, and industry leaders.
• Tailored Approach: Each package is customized to meet your specific business needs.
• Comprehensive Support: From strategy to execution, we cover all aspects of business acceleration.