Who Is This Program For?

• Technology startups & scale-ups

• Export-ready SMEs

• Deep-tech, AI, SaaS, Cybersecurity, IoT, HealthTech, GreenTech companies etc.

• Technoparks & incubators supporting international expansion etc.

• Universities & TTOs commercializing innovation

• Public organizations promoting exports and innovation

Program Objectives

By the end of the program, participants will:

• Understand how to enter and sell in Europe and Global

• Define a clear go-to-market (GTM) strategy

• Become EU business-ready (commercial, legal & cultural)

• Build a strong Global pitch

• Connect with real partners, clients, and investors

• Reduce market-entry risks, time, and costs

Program Structure

Duration: 6–12 weeks
Format: Online + Hybrid (Optional Amsterdam an/or Europe Immersion)
Cohort Size: Up to 15 companies per cohort

Program Modules

1. Market Readiness & Positioning

• Market selection & prioritization

• Competitive landscape analysis

• Value proposition localization for Europe

• Customer personas & use cases

Outcome: Clear EU market focus and positioning.

2. Go-To-Market Strategy

• Direct vs partner-based entry models

• Pricing strategy for European markets

• Sales funnel & customer acquisition strategy

• Channel and distributor strategy

Outcome: Actionable EU GTM roadmap.

3. Sales & Business Development in Europe

• How European buyers make decisions

• B2B sales process & timelines

• Lead generation strategies

• LinkedIn & outbound sales best practices

Outcome: European sales playbook.

4. Legal, Compliance & Business Setup

• EU company structures

• GDPR & data protection basics

• Contracts & IP considerations

• Certification & regulatory awareness (CE, cybersecurity, etc.)

Outcome: Reduced legal and operational risks.

5. Pitching & Storytelling for Europe

• Investor vs customer pitch differences

• Pitch deck redesign

• Storytelling for European audiences

• Live pitch feedback sessions

Outcome: EU and Global-ready pitch deck.

6. Partner, Client & Investor Access

• Partner & distributor mapping

• Corporate matchmaking

• Investor readiness & Demo Day (optional)

• Warm introductions via Orange Camp network

Outcome: Real business connections.

Europe - Global Immersion (Optional)

A 3–5 day on-site experience including:

• Corporate & innovation hub visits

• Meetings with Global companies

• Investor & partner sessions

• Networking events

Program Deliverables

Each participating company receives:

• EU and Global Market Entry Strategy Document

• Go-To-Market Roadmap

• Global-Ready Pitch Deck

• Sales & Partnership Playbook

• Partner & Lead List

• Participation Certificate by OrangeCamp

What Makes OrangeCamp Different?

• Based in Amsterdam, Europe’s innovation gateway

• Strong focus on execution, not theory

• Direct access to European partners and decision-makers

• Proven experience in technology commercialization & sales

• Deep understanding of cross-cultural business

Value for Organizations & Technoparks

• Scalable internationalization support

• Measurable outcomes for startups

• Increased success rate in global markets

• Strong European positioning for your ecosystem

• Co-branding & long-term partnership options

Program Outcomes

• Faster and safer market entry

• Stronger international sales capability

• Improved investor readiness

• Real EU business traction

• Long-term international growth mindset

Why Choose Us?

• Expert Guidance: Our team consists of seasoned professionals with decades of experience in global business expansion.
• Tailored Strategies: We understand that every business is unique. We create customized strategies that align with your goals and industry.
• Global Network: Leverage our extensive network of partners, legal experts, and market specialists across the globe.
• End-to-End Support: From planning to execution, we provide full-spectrum services to ensure a seamless expansion.

How It Works

1. Consultation: We start with a detailed consultation to understand your business, goals, and target markets.
2. Strategy Development: Our team develops a customized expansion plan, including timelines, budgets, and KPIs.
3. Execution: We handle all aspects of the expansion, from legal compliance to market launch.
4. Ongoing Support: We provide continuous support and optimization to ensure your international operations run smoothly.